Advice for Reply Slip Amounts

Advice for Reply Slip Amounts
Fundraising Lesson: The Reply Slip
Quoting from Fundraising for Social Change chapter on direct mail (by Kim Klein):
“People will read the suggested amounts until they find a number they are comfortable with, but all else being equal, people will generally choose the second option in a line of numbers. So [...]

Treat Your Donors Well

Jeff Brooks, Donor Power Blog, highlights a handful of facts about people who donate to at least one charity a year, citing a University of Chicago study that has been done every other year or so since the 1970s. His point (and theme of his blog) is appreciate your donors.
Treating your donors well is good [...]

The two ways to listen to your Donors

The two ways to listen to your donors
Is there a down side to listening to your donors? Some business thinkers say there is. When you really pay attention to what they want, you risk blocking breakthrough innovation.
Read about it on the Living and Working in the Creative Sector blog, at Are Current Customers [...]