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For Nonprofit Communicators - How To Craft a Message That Gets Results - 3 Key Steps
By Steve Cebalt
All nonprofit communication begins with writing. Writing a marketing plan. Writing an annual report, a PSA TV script, a PowerPoint speech, a Web page.
It’s a challenge to write messages that will stick with people and motivate them. People [...]
How I Use Email Automatic Responders By: Jeff Schuman
An email automatic responder or auto responder is the second most important marketing tool I have to make money online. The first would be my hosting company. Without these 2 tools my internet marketing business is dead in the water.
In the world of internet [...]
Advice for Reply Slip Amounts
Fundraising Lesson: The Reply Slip
Quoting from Fundraising for Social Change chapter on direct mail (by Kim Klein):
“People will read the suggested amounts until they find a number they are comfortable with, but all else being equal, people will generally choose the second option in a line of numbers. So [...]
